Cheba Hut "Toasted" Subs has been escaping the established and getting "toasted" since 1998. Breaking the mold of mundane fast-casual concepts by becoming the first marijuana-themed sandwich "joint." with the headquarters based in Fort Collins, Colorado.

Dane Smith Racing reached out to Cheba Hut to design a vinyl wraps for his upcoming racing season. The challenge was to use the blue base color of the car and really push the marijuana and counter culture theme using Cheba Hut's blue macaw mascot "Flip the bird" and other various brand elements.

Fort Collins, Colorado | Cheba Hut "Toasted" Subs